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When Heimat became independent and rebranded as Neu, I was promoted to Head of Animation and Digital Design. My work became more independent, leading projects from start to finish. I created campaigns for Kinderschutz, Amorana, Die Post, Sporttip, Sky Streaming, Cler, Wingo, Tamedia, FDP, and among others—while also supporting numerous pitches and intern communication.

I started as a Junior Art Director, developing designs for print and digital campaigns while working closely with a copywriter. My work included logos, flyers, brochures, packaging design, daily business, and pitch presentations. Clients like Miele, Citroen, DS Automobiles, Gasenergie, Bank Cler and Wingo.

I started as a Graphic Designer, creating layouts for print ads, DOOH, and banners, as well as 2D animations and branding. Clients like Somersby, Grimbergen, Manor Food, Galbani, Daylong, Visa and others. I adapted international campaigns and handled image research. My work also included editorial design, event merchandising, storyboards for TV commercials, screen design, concept development, photoshoot direction and supported pitches.

After graduating, I entered the advertising world through an internship at the globally recognized agency Havas. I worked on projects for Circus Knie, Coop Bau & Hobby, Deloitte and developed brand identity (CI/CD) for a Jamaican empanada business. I also supported the agency with event invitations, internal presentation, storyboard illustrations and pitch design.

During these years, alongside freelance gigs while I was studying, I provided graphic design services, including birthday cards, Christmas cards, and logo designs for small businesses—mostly for close contacts.